Genuine Fact Files
Suspicious Cargo
Software piracy continues to be the biggest revenue competitor facing Microsoft with an opportunity cost of more than $20B annually. In order to combat this global problem and support worldwide anti-piracy managers, we came up with “Genuine Fact Files”, a campaign inspired by film noir and graphic novels. In the video, Suspicious Cargo, you’ll see how even corporations can fall victim to software counterfeiters. To see the entire Genuine Fact Files video series created by DDB, click here.
