Strategic Leadership //
Our strategy department is fond of saying “it’s better to be smart than British.” (Our British guy is fond of saying “piss off” in response.) So we have not only consumer strategists, but more specialized strategists that are frighteningly thoughtful about interactive, corporate citizenship, PR, unconventional media, social issues, direct and data analysis. Yet they’re still fun at parties.
We had a choice. Build a website in our best corporate voice saying all the things we want people to think of us. Or do something different. Sure, we still had to get in all the normal stuff (work, jobs, news). But because transparency is inherent to how we work, we’ve built a site based on that very notion.
Everyone in the company can post here, unfiltered. So you’ll see what genuinely inspires, amuses and angers us, not just what the Company wants you to see.
Let the chemistry check begin.
