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I am working on a talk that I will be giving at DMA Days in NY (June 10th at the Javitz center for those attending) concerning the question is social media be used for direct response. My basic thesis is that social media relies on an expanded form of direct response, which I think of as direct engagement. Consumers today want less fluff from a company and more relevant and authentic information from a company. What that is prompting me to explore is the notion that a brand in this socially converse society must stand on its own two feet in order to survive.
Marc Schwartz
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So if you have eyes or ears, you've probably heard of Miley Cyrus (aka: Hannah Montana). And you've probably heard she's in a bit of hot water lately with the folks at Disney due to a recent Vanity Fair photo shoot with world-renowned photographer Annie Liebowitz. Miley is now claiming she is embarrassed by the shoot and Disney has gone all nineteenth century on her and is publicly shunning her. But seriously, can someone tell me why the photo in Vanity Fair is more disturbing than the one I posted above?
Ashton Doyle
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"I'm Ira Glass and you're listening to This American Life"-- listening, not watching. Because as we all know, This American Life is a radio show. But last night, I watched This American Life, live, in a movie theater. To recap, that's a radio show, broadcast live from New York, seen (as well as heard) in real images in real-time on a giant movie theater screen?
One might say that is a strange combination of different media.
Megan Averell
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I love Facebook because I was able to reconnect with a long time old friend. Chad and I have always been close but time, kids, moves, relationships, and distance hindered us keeping in touch. Over time we seemed to have lost phone numbers, email addresses, and postal addresses. Our separation ended last week when I invited him to join me as a friend on Facebook, through another mutual friend.
Marc Schwartz
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As we all know, social media is becoming a means of communicating ANY message (from celebrity fight contests to ice cream preference to international health policy). So of course this medium resonates loudly with those in the communications business…particularly for not-for-profits in the issues and advocacy space (i.e. inexpensive, effective communication – anyone who’s ever worked for or with a not-for-profit just got excited).
Bridgette Quinn
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Yesterday I was talking with a couple of friends of mine from Turkey on how we used to do our homework in the secondary and high school years. It was of course the years before internet. We had a bunch of encyclopedias at home. Hard bound, really big , black and expensive….Any subject I needed to research I would either go open up my encyclopedia or go to the library. The library was not computerized at all; it was bunch of cards in big drawers. It would take at least 15-30 minutes to find the location of the book and then the librarian would assist you to show where the location is, how labor intensive this whole process was. I remember my term papers would at least take a week of research, once the books are found then the rest was easy...sort of…you read it through and condense the idea, and write them on a nice piece of paper, no computer of course.
Gamze Rudee
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A new survey exploring consumer perceptions of green claims made by advertisers, reports both good news and not so bad news (it could be a lot worse.) The good news is that consumer recall of advertising with green messaging is very high, with more than a third (37.1%) of consumers saying they frequently recall green messaging and an additional third recalling it occasionally (33.1%). The not so bad news is that two-thirds (65.3%) of respondents say they sometimes believe green claims made in advertisements. (22.7% say they seldom or never believe green claims and 12.1% say they always believe green advertising claims. I’d love to find out more about these 12% -have I got a deal for them). Not surprisingly, wary consumers tend to investigate these claims, and they do it online. The survey found that four out of five (79.6%) of respondents use Internet web sites to conduct personal research on green initiatives and products.
This makes me wonder how, or even whether, companies are using online outreach and social media to communicate green. Only very recently have a few super green companies forayed into the social media space. Patagonia launched the Footprint Chronicles which tracks the sustainability of ten of their products and invites people to comment and share their thoughts. Seventh Generation created their version of Facebook, the Seventh Generation Nation, complete with member profiles, discussion topics, and product promotions. And Nau, the ultra hip and sustainable activewear company, launched their company on a blog, The Thought Kitchen .
Other than these progressive companies, are there corporate entities out there communicating green via social media?
Arlene Fairfield
FFFFOUND! is an image bookmarking service for the web. Imagine your own personal lightbox that recommends images based on similar tastes and interests that you can share. FFFFOUND! is still in beta, but it truly is an amazing tool for creatives. Do check it out.
Sharon Chow
when did “customized” become synonymous with “entitled”?
I’m not going to wax poetic about the evils or industrialization, or even technology for that matter. the very idea that we can get what we want, how we want it and when we want it is a modern concept, and admittedly quite appealing. but what kind of entitlement-crazed army of demanding dorks have we created? I’m picturing a scene from george romero’s “dawn of the dead”, you know the one where all the zombies are storming the mall, except in this version they’re in a coffee shop. (for those who know me, this is my trademarked zombie insertion)
Shaun Stripling
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A comment about Google's being named once again the most valuable brand was very interesting, "Google's brand dominance is further evidence that the traditional advertising model is broken, and companies need to shift from outbound marketing to inbound marketing. Build a remarkable product (read "Purple Cow" from Seth Godin) and then create lots of content that is interesting to your audience and publish it on your blog. Make it easy for your best customers to communicate with others, probably using social networks." See entire post here
Marc Schwartz
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First of all, I love logic+emotion (and yes, Alison, I actually tracked it before I met you ; )
And I love his recent post of the top 10 new words of Web 3.0, like...
Hillary Miller
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Five days of “His Holiness the Dalai Lama Live” is exhausting, even if you are NOT the Dalai Lama. The unprecedented Seeds of Compassion event brought His Holiness to Seattle for a singular purpose—to explore new and more effective ways to instill compassion in children everywhere. An amazing cadre of experts and thought leaders assembled to pursue this objective with the participation of over 100,000 on- site observers and millions more via the media. There is no doubt that minds and hearts were changed by this special gathering.
Dan McConnell
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